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After a series of acquisitions and expanding its competencies in the sphere of corporate digital transformation, consulting company Adastra has changed its visual identity and logo. The goal is to simplify communication and make the firm’s direction unambiguously recognizable and transparent.
The agency behind the new visual identity is Proboston Creative, a member of the Adastra Group. The principal element of the new design is the logo symbolizing the growth with which Adastra helps its clients.
“Data is the lifeblood of the modern world and, from a purely data-focused business, we have evolved into one of the most important players on the IT market, specializing in digital transformations. We master every complex tool so that we can facilitate our clients’ journey into the future. The new look just reflects developments within Adastra. As we expand the range of solutions that we offer, we’re looking for ways to communicate them to our clients more easily,” says Pavel Kysela, CEO of the Adastra Group in the Czech Republic.
According to Ivo Mareček, Marketing Director at Adastra CZ, Proboston Creative has succeeded in embodying all of Adastra’s values in the new visual identity. “We expect the new visuals to help us communicate our solutions even more smoothly and attractively in the future,” says Mareček.
After being unveiled and put into use in the Czech Republic, the new logo, corporate identity and web design will, over the course of the summer, be adopted by other members of the Adastra Group around the world.
Adastra has also launched its new website, which now offers specific inspiration for digital solutions across various industries. From the original focus on data processing, analysis and warehousing, Adastra’s competencies have gradually extended to the Internet of Things, Big Data, Artificial Intelligence, and application development, including mobile apps. Today, the company provides a full range of services for the comprehensive digitalization of corporate systems and processes.