Adastra helps save the Czech beer culture. We’re measuring and analyzing data on the “Smart Taproom” Plzeňský Prazdroj project.

Plzeňský Prazdroj is launching the “Smart Taproom” project, which aims to lower utility costs in pubs. As the name suggests, it is dependent on smart solutions. This is why the largest brewery in the Czech Republic has invited Adastra to cooperate with them, providing all the software development and data analysis.

Adastra will specifically be in charge of analyzing the data provided by the monitoring devices. Nearly 30 sensors will be used in each of the 45 pilot pubs. Several variables will be measured, from beer temperature and water flow to electricity consumption.

Adastra’s experts will also create a digital twin of the taproom to simulate operation and find the right solutions. The data analysis will run in the cloud on a Microsoft Azure platform.

Smart taproom, Photo: Plzeňský Prazdroj

“We have created a simple graphical interface to monitor the course of the measured variables. We collect the data in a single place in the Microsoft Azure cloud, and structure it so that we can analyze it in detail throughout the project. The goal is to understand not only the total water and energy footprint of the drafted beer, but also which part of the taproom affects it the most. Our data analysts will thus help identify exactly which areas should be focused on when new taps are developed,” says Zdeněk Mistr, Adastra Managing Consultant.

Ivana Karhanová, Adastra Marketing Director at the presentation, Photo: Plzeňský Prazdroj

Plzeňský Prazdroj’s goal, according to their sales director Tomáš Mráz, is to preserve the typical Czech beer culture and not only help pubs survive the current, difficult period, but also give them a tool that will help them reduce their costs in the long term.

“Monitoring will provide us with important data, on the basis of which we, together with our partners, will then be able to innovate tap technology, with which we can in turn furnish the pubs,” says Tomáš Mráz.

Measuring for the Smart Taproom project will take 12 months and the results will be available in the course of the next year.