CRM system integration for more complex reports, sensitive data anonymizing
For one large automotive company, we have improved the data quality of customer data, integrated individual CRM modules into a unified data solution, and further enriched it with data from public registers.
- We designed and built Spark data marts that are now consumed by business users via Power BI.
- We are able to process more customer data and create more complex reports.
- As a result, advanced data analysis is performed on both raw and aggregated data across all CRM domains.
Throughout the solution, we have emphasized anonymizing sensitive data, with some data anonymization already being carried out during acquisition.
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