An increase in impressions among the target group: a 10x bigger target group
Online advertisers want to target their campaigns accurately and reach the right audiences.
Consequently, online media operators have turned to Adastra to help them model customer behavior on the Internet using log data (cookies).
The relevant target group is 10x bigger
We created predictive models for assessing data on reader demographics using Text Analysis. The solution processes more than 14.5 million cookies daily (more than 100 million records each week). Using Advanced Analytics and predictive models increased the size of the original target group approximately 10 times.
Case Studies
Equa Bank clients were fully migrated to Raiffeisenbank in 12 hours
When Equa Bank was being merged into Raiffeisenbank in November...
Automatic categorization for 98.5% of card transactions
With millions of clients conducting millions of operations every day,...
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