As part of measuring customer behavior, Pilsner Urquell have implemented integrated multi-sensor devices from Adastra in stores, namely, smart scales under pallets and stands and smart shelves in refrigerators.
More than 150 unique measuring devices in 70 stores across the Czech Republic and Slovakia
Smart sensors and scales are placed in refrigerators, on stands and on pallets, unnoticed by the customer. As time passes, the sensors monitor the load on each shelf.
Whenever you lift a product, the shelf recognizes it, records the information, and sends it to the application. This can alert responsible store staff in near real time when stocks need to be replenished. The app also evaluates and analyzes sales trends.