Together with RBI teams and vendors, we managed as one single goal-driven team, in all above-mentioned counties and bank products, to achieve full legal and technical compliance and enablement of several communication channels. Through enablement, the local banks started using them for business as usual in a short period. Automated data pipelines are being developed internally and are already in an intermediate stage.
Selected countries are already leveraging from stream products such as micro-segmentation based on customer behavior and campaign management tool. Also, we drive several internal initiatives to become a part of the omnichannel environment, which will enable frontlines with personalized campaigning, customer feedback, modeling, and customer advisory and also with other digital channels to create during 2021, a fully integrated infrastructure for consistent omnichannel customer communication.
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