T-Mobile: Improved contract renewal success rates by managing customer value

increasy in ARPU

for renewal success

T-Mobile has made it a goal to reduce attrition during time extensions and migrations. Segmentation should enable the creation of strategies to communicate effectively and maintain/increase profitability.

Adastra has created an individual offer for each client consisting of a basic tariff, a discount and a non-public offer. We also introduced a value-based index as an immediate indicator of the long-term impact on gross margin.

In this way, we improved renewal success rates, discounted tariffs had a neutral impact on gross margin and a 10% increase in ARPU fixed in the monthly fee.


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