O2 Czech Republic has reduced inefficient duplicate communication with their customers
O2 Czech Republic needed a unified lead management system to serve as a targeted communication platform that would effectively connect a group of leads across multiple channels (call centres, sales, direct sales, salespeople, online communication and applications) and automatically enrich them with available information. They also addressed the elimination of duplicate leads and early detection and elimination of potential fraud to keep O2 customers safe.
The unified lead management from Adastra, supported by Bloomreach, brought about the following benefits:
- increased number of leads processed online,
- reduced number of duplicate contacts towards customers,
- created/updated smart call center management,
- personalised communication with customers and non-customers alike.
Thanks to unified lead management, all important leads are now processed omni-channel. All information gathered during the lead lifecycle is available in real-time and in a unified reporting environment, streamlining time for campaign preparation, execution and evaluation.
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