O2 Czech Republic has reduced inefficient duplicate communication with their customers

cost saving

uptime and availability

service, support and incident resolution

O2 Czech Republic needed a unified lead management system to serve as a targeted communication platform that would effectively connect a group of leads across multiple channels (call centres, sales, direct sales, salespeople, online communication and applications) and automatically enrich them with available information. They also addressed the elimination of duplicate leads and early detection and elimination of potential fraud to keep O2 customers safe.  

Leads available in real-time and in a unified reporting environment

Thanks to the unified lead management implemented by Adastra, all important leads are now processed omni-channel. All information gathered throughout the lead’s lifecycle is available in real-time within a unified reporting environment, significantly streamlining the time for preparation, execution, and evaluation of campaigns.

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The lifecycle of leads = continuous need for nurturing leads

The lifecycle of leads essentially encompasses the entire process where leads are evaluated, segmented, qualified, and routed to your sales team. This process begins the moment a potential customer engages with your website and continues until they become a sales opportunity qualified for conversion.

Thanks to the lead management from Adastra and technology from Bloomreach, there has been a significant development in O2

  • increased number of leads processed online,  
  • reduced number of duplicate contacts towards customers,  
  • created/updated smart call center management,  
  • personalised communication with customers and non-customers alike.  

From the initial state without scoring to a modern approach with unified lead management and advanced data analysis

“We value our collaboration with ADASTRA on the lead management project. Their system solution was able to meet our expectations and accurately analyse our needs. The team that was assigned to the project was highly professional in their approach and did their utmost best to achieve successful results. Thanks to the unified lead management system, we have a better digital overview of the traffic situation and can respond to the demands of our customers faster, as well as make their lives easier thanks to TELCO services.”
Roman Soukup, Project Manager, Change management, O2 Czech Republic

Reduce the cost of acquiring new customers

…and work with existing clients as much as possible. These are the main goals of unified lead management, with which Adastra helps companies throughout Europe. As a result, clients have reduced the time for campaign implementation by 90%!

  • Increasing efficiency – effective work with leads
  • Maximizing customer lifetime value and lead value
  • Enhancing both conversion and acquisition of new customer clients
  • Improving customer experience
  • Boosting customer loyalty through unified communication

Diagram of integration of individual systems for optimizing lead collection and management in O2

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