Lead management

O2 cut campaign preparation by 90%

Adastra’s unified lead management has helped O2 Czech Republic reduce the time required to prepare sales campaigns to a tenth of what it was.

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O2 Czech Republic has reduced inefficient duplicate communication with their customers

O2 Czech Republic needed a unified lead management system to serve as a targeted communication platform that would effectively connect a group of leads...

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T-Mobile: Improved contract renewal success rates by managing customer value

T-Mobile has made it a goal to reduce attrition during time extensions and migrations. Segmentation should enable the creation of strategies to communicate effectively...

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Cetelem implemented Campaign Management solution which increased the company´s effi­ciency of the marketing campaigns´ targeting

By implementing the Campaign Management application, Cetelem secured a user-friendly tool which enables more efficient communication with its clients. Together with customer data mining...

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ČSOB Pojišťovna implemented sales performance measurement system

Management of CSOB Pojistovna can now, at any time, measure the performance of its sales force. Data that were once not easily accessible data...

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From weeks to hours. Mastercard has reduced the preparation of Priceless Specials campaigns to a minimum

Mastercard independently implements and manages campaigns for the Priceless Specials loyalty program using Adastra’s Campaign Management. It has reduced the time required to prepare...

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Czech Railways (CD) communicates with 600,000 customers using Adastra Campaign Management

One of Czech Railways’ (CD) long-term goals is to constantly improve the standards of its services. In terms of sales and marketing, this means...

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