Customer Experience

Customer experience is not just a set of actions

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Benefits for your business

Online competition is fierce in all sectors. Therefore, your online presence needs to align with your business goals, brand, and technology stack while also presenting your clients and customers with the smoothest online experience.

Be where your customers are

In the right place, at the right time.

Synchronize communication across all channels

Use both traditional and digital communication channels.

Provide a relevant offer

Map all your customers needs.


Customer Experience (CX)

Solutions to improve customer experience (CX)


Imagine a world where every message to a customer, whether via email, banner or push notification, is delivered to the customer at the optimal time with a targeted, personalized message.

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Smart Prioritization Engine

Processes the client data automatically and suggest the most suitable offer in milliseconds.

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Omnichannel Communication

Integrate all your channels and enable the best experience for your client through consistent, contextual, personalized, and real-time communication.

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User Experience / User Interface

Increase productivity and improve customer relationships with state-of-the-art UX/UI design.

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Creative Advisory

With us you can enjoy more than 30 advertising professionals and 12 years of experience in the market.

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Accelerate your sales with a new way of digital communication. Invite your customers and partners to meet, sign contracts, or introduce new products virtually.

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Attachtap is a new generation of virtual business cards, which fully replaces paper business cards

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Pepper meets ChatGPT

Adastra connected best-of-breed technologies in AI & robotics.

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Omnichannel communication

Integrate all your channels and communicate with customers effectively online and offline.


of customers expect to be able to contact the same support worker via various communication channels.


of customers expect to receive real-time support regardless of the chosen communication channel.


of customers experience frustration when they have to explain their problem again and again, from the beginning, to different people in customer support.

What, who, and how

Racking your brains about whom to deliver what message to, and via what channel?

Contact us:

  • We employ all communication channels – both traditional and digital.
  • We choose the right communication channel for every client and message type, based on an analysis of your Big Data. This can vary among different clients on different channels, and also differs over the course of their lifecycle or depending on their current willingness to innovate and change standard processes.
  • We synchronize communication across all channels and enable them to be combined simultaneously or used for follow-up communication (comments, education).

Our experience executing projects in the area of communications shows the following:

  • Digital communication channels have completely changed the way clients wish to be in contact with a bank or a financial institution. They often use different channels to find out information than they use to acquire a new product or execute a contract.
  • Digitization paradoxically leads to an increase, not a decrease, in interaction with clients.
  • Communication channels change during the customer’s lifecycle.
  • Communication channels do not run in parallel but complement one another or strategically build on one another.
  • Digital channels are an excellent tool for client education and retention. If you offer existing clients excellent service and information at the right time via the right channel, you increase their loyalty and identification with the brand.

Want to keep up with the leaders in your field?

In customer care, the transition of banks and financial institutions to omnichannel communication in real time is crucial. At Adastra we manage this impeccably. We are involved both in the implementation of communication tools and the creation of communication strategies and scenarios.

From your own experience, you know that the customer’s journey is not a simple one that takes place in a linear fashion. They often switch between digital and traditional channels. An effective strategy is based on recognizing the customer in both types of communication (digital and traditional) and actually identifying their needs. After that, it’s just a small step to understanding how to communicate with the customer.

Communication with the customer is very voluminous in terms of data, which is why we utilize the Big Data environment for our work. This enables all communications to be archived and analyzed. It also supports real-time communication, which allows us to process and evaluate information as soon as it originates. We also use artificial intelligence for selected communication scenarios.

Clients expect the following from banks and financial institutions:

  • Speed and flexibility, i.e. the rapid handling of requests, rapid response, and care based on their actual requirements.


  • Knowledge of every client’s behavior, giving rise to an expectation of personalized communication (not across-the-board sales communication).


  • Reliability and transparency, including a proactive approach by the bank or financial institution.


  • Interaction and care based on personal communication, empathy, simplicity, and clarity.


Increase productivity and improve customer relationships with state-of-the-art UX/UI design.

With the rise of streaming services and service apps, customers have grown to not only enjoy user-friendly accessibility, but they expect it. Coupled with the shift in customer demand, digital transformation has expanded across all industries, fostering increasingly nimble and data-driven organizations.

The need for user-friendly comprehensive interfaces, from websites to mobile applications to dashboards, has grown exponentially as organizations discover that it not only increases customer satisfaction, but also increases efficiency across several lines of business.

With Proboston as your digital partner, we will provide you with state-of-the-art user experience and user interface (UX/UI) solutions. Our designers and developers will work closely with you team to understand the root objectives within your organization, be it an increase in efficiency in supply chain reporting processes or an increase in sales on your e-commerce platform. Proboston will provide you with a tailored solution, that will not only garner ease-of-use, but also leverage data, so that you can easily measure success and ensure you meet your KPI’s.

Visual design

Aesthetically pleasing design elements tailored to fit your brand look and feel


Concise and comprehensive platform with a marginal learning curve and exponential effciency

Data-driven Approach

Leverage customer data captured through the user interface to generate insights

Case studies

Equa Bank clients were fully migrated to Raiffeisenbank in 12 hours

When Equa Bank was being mergedintoRaiffeisenbank in November 2022, we handled the migration of Equa Bank’s client data into Raiffeisenbank’s CRM system. We also ensured the client master data was propagated to the bank’s core systems.  

hours instead of 3 weeks – shorter live migration thanks to 10 months of testing and agile development

subjects to migrate

people - each with 200 attributes, added to Raiffeisenbank’s client base after the acquisition of Equa Bank

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Automatic categorization for 98.5% of card transactions

With millions of clients conducting millions of operations every day, the bank needed to automatically assign a unique category to every banking transaction (card...

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Just-in-time loan offers: a 10x higher conversion rate

Together with the bank, we used several years’ worth of transaction descriptions and a number of transactions of a specific type to identify a...

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An increase in impressions among the target group: a 10x bigger target group

Online advertisers want to target their campaigns accurately and reach the right audiences. Consequently, online media operators have turned to Adastra to help them...

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Get inspired on our blog

Adastra becomes a strategic partner of Škoda Auto University. Its specialists will teach data management, data science, and artificial intelligence courses

Adastra becomes a long-term strategic partner of Škoda Auto University. Its experts will be involved in teaching data management, data science, and artificial intelligence...

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Unraveling the Future: Top 8 Data Management Trends for 2023 and Beyond 

The digital landscape is evolving at an unprecedented pace, and with it comes a new set of challenges and opportunities for IT professionals, data...

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Good data management and the gap between IT and business are the most burning issues for large Czech companies 

Large Czech companies consider the biggest challenge they will face in the next three years to be good data management and business’ inability to...

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Let´s talk

Martin Obetko
Managing Consultant