In customer care, the transition of banks and financial institutions to omnichannel communication in real time is crucial. At Adastra we manage this impeccably. We are involved both in the implementation of communication tools and the creation of communication strategies and scenarios.
From your own experience, you know that the customer’s journey is not a simple one that takes place in a linear fashion. They often switch between digital and traditional channels. An effective strategy is based on recognizing the customer in both types of communication (digital and traditional) and actually identifying their needs. After that, it’s just a small step to understanding how to communicate with the customer.
Communication with the customer is very voluminous in terms of data, which is why we utilize the Big Data environment for our work. This enables all communications to be archived and analyzed. It also supports real-time communication, which allows us to process and evaluate information as soon as it originates. We also use artificial intelligence for selected communication scenarios.