Imagine the world where every message to every customer, whether through email, banner or push notification, is delivered to the customer at an optimal time with a targeted personalized message. No need to dream anymore – we present to you the award-winning solution and “cool vendor” of Multichannel marketing quadrant by Gartner: the Bloomreach (formerly Exponea) platform.

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Customer Data in real-time

Bloomreach Customer Data & Experience Platform (CDXP) collects the customer’s digital footprint across channels and devices, and pairs these interactions using cookies and other visitor/customer attributes so you can create thousands of personalized campaigns with several clicks.

1 month

to positive ROI

Omnichannel orchestration of online and offline channels

After placing the interaction data in the platform, further real-time analytics and visitor retargeting is executed on-line using communication channels within an overall campaign management eco-system. The platform offers you the possibility to see your customers from all angles, which allows greater precision in customer targeting. The automation allows your marketers to focus on the content, rather than on the execution of the campaigns.

Customer experience platform

Customer experience is at the center of today’s ecommerce marketing. When you bring visitors to your website with omnichannel campaigns, you can also fine-tune your online presence. Website optimization, product recommendation, and real-time customer predictions convert your visitors into loyal customers.

The benefits of multichannel campaign management

  • Design of x-sell & up-sell campaigns for higher revenue
  • Increase in sales thanks to behavioral segmentation and personalization
  • Optimization of the cost of acquisition
  • Increase in user experience;
  • Increase in customer engagement
  • Propensity-to-buy models
  • Better targeting and more relevant content

Supercharge Bloomreach with additional solutions and more power

Choosing the right campaign management tool can be a huge process. CRM healthcheck offers you the proven methodology to formulate your challenges, understand the AS-IS situation of a potential client, find the most suitable solution to their needs, and suggest to him only those modules that are missing in their current CRM architecture. Bloomreach is an integral part of Customer value management ensuring maximum campaign profitability. We can complement Bloomreach with a prepared next best action strategy. This engine processes the client data automatically, offering real-time calculations and cross channel integration to create highly converting inbound campaigns, thus increasing response rata and customer engagement while decreasing marketing costs and increasing revenues.

Client Case-Study

Maximizing the potential of a bank´s public website

Leading mobile provider sells products and services with one-click activation

One of the leading banks in CEE had a product page where the customers could calculate the value of loan repayment. But the bank couldn’t determine the identity of visitors at their website, and was therefore losing a significant amount of potential business. With Bloomreach, the bank can monitor any interaction on their website and assign them to specific customers, send data to their call center in real-time, personalize the website based on internal data and user behavior, and create a relevant call to action. The conversion rate on the mortgage, loan and credit card products increased 250% compared with the control group.

Case studies

Equa Bank clients were fully migrated to Raiffeisenbank in 12 hours

When Equa Bank was being mergedintoRaiffeisenbank in November 2022, we handled the migration of Equa Bank’s client data into Raiffeisenbank’s CRM system. We also ensured the client master data was propagated to the bank’s core systems.  

hours instead of 3 weeks – shorter live migration thanks to 10 months of testing and agile development

subjects to migrate

people - each with 200 attributes, added to Raiffeisenbank’s client base after the acquisition of Equa Bank

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ŠKODA AUTO: data transfers on analytics platform are comprehensively managed and monitored by Adastra’s Adoki

In 2018-19, Adastra built an on-premise Data Analytics Platform (DAP) at ŠKODA AUTO. Its purpose? To visualize data and use advanced analytics and artificial...

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Automatic categorization for 98.5% of card transactions

With millions of clients conducting millions of operations every day, the bank needed to automatically assign a unique category to every banking transaction (card...

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Just-in-time loan offers: a 10x higher conversion rate

Together with the bank, we used several years’ worth of transaction descriptions and a number of transactions of a specific type to identify a...

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Let's talk

Tomáš Synek
Business development director