Big Data Anonymization Framework
Over time, companies accumulated big volumes of data and the cost of expanding DWH grew exponentially, and not all data had to be available immediately. Keep your data available for the long term – clearly and in compliance with GDPR
Let's talkDon't delete - anonymize and preserve the value of data for the long term
Companies have begun to address this problem by storing historical data on Hadoop platforms that can be easily and inexpensively scaled up, providing both large-scale distributed data storage and distributed computing power for processing.
However, due to GDPR, not all data can be stored forever.
The GDPR defines what customers can ask companies to do with their data and does not allow them to process or store personal data forever. The retention period for personal data is determined by the laws of each country.
As companies cannot keep personal data forever, they must delete or anonymise it after a certain period of time. However, erasure means that the company loses valuable data, and complete anonymisation may lead to unnecessary use of the data for any analytical purposes.
Our approach
Extensive analysis of customer data
Configuration and deployment of a Customer anonymization framework
Anonymisation
Case studies
Equa Bank clients were fully migrated to Raiffeisenbank in 12 hours
When Equa Bank was being mergedintoRaiffeisenbank in November 2022, we handled the migration of Equa Bank’s client data into Raiffeisenbank’s CRM system. We also ensured the client master data was propagated to the bank’s core systems.
Automatic categorization for 98.5% of card transactions
With millions of clients conducting millions of operations every day, the bank needed to automatically assign a unique category to every banking transaction (card...
Just-in-time loan offers: a 10x higher conversion rate
Together with the bank, we used several years’ worth of transaction descriptions and a number of transactions of a specific type to identify a...
An increase in impressions among the target group: a 10x bigger target group
Online advertisers want to target their campaigns accurately and reach the right audiences. Consequently, online media operators have turned to Adastra to help them...
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