CoDET

Corporate Data Enrichment Tool for streamlining business communication with corporate clients. Enrich your internal data from external sources and reach new customers more easily.

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CoDET: efficient services and better leads

Connect your data with external data and get leads for effective business communication with your company's (potential) customers. Thanks to Big Data and advanced analytics, you will significantly accelerate your outreach to corporate clients as well as campaign and risk management in the SME segment. In cooperation with Bisnode, we have developed a unique Corporate Data Enrichment Tool (CoDET) to streamline business communication with corporate clients.

Real leads only

You don’t have many, but all of them have a high probability of converting the offer.

Individual settings

Each user can set which situations and customers they want to deal with.

All information in one place

Internal and external information and you can combine them in different ways.

Early signalling

Detect buying and risk indicators early.

New customer segments

You can reach new potential customers from a range of business partners of current clients.

Data enrichment benefits

CoDET combines and evaluates transactional data from corporate customers with information from Bisnode. As a result, it generates business signals that can identify key moments to reach out and topics for the right offer.

It processes the data the moment it first appears in the market, intelligently connects it to the customer’s internal transactional data, analytically evaluates it and gets prioritized leads to reach out to.

The tool also includes an interactive interface that allows intuitive work. In addition, the solution including data is open for integration into internal CRM systems.

With CoDET you can effectively and proactively manage your customer portfolio

you can effectively and proactively manage your customer portfolio,
your bankers will work much more efficiently, they won’t spend time tracking down data, they’ll have all the information they need in one place,
you’ll know what’s going on with your corporate clientele so you can offer them adequate services in a timely manner,
you’ll be able to assess the risk of your clients on a daily basis, based on a rich set of data (both your own and external),
you can reduce the average preparation time of bankers per case – they will be able to sort the information themselves according to their marketing and business priorities,
you get a complete profile of your corporate client in just a few clicks; you won’t have to search for up-to-date information in registers and on Google,
you’ll be able to target micro-segments of clients with the same needs and a similar business lifecycle,
you’ll be able to creatively create micro-campaigns because you’ll be able to profile your customers in a comprehensive way, hence creating target groups.

“The solution allows you to approach each customer in a personalized way and according to their needs. This increases customer satisfaction, loyalty and business potential.”

Michal Kratochvíl, Banking Division Manager, Adastra

8x

Operators productivity on our first production deployment increased 8 times using CoDET

3x

In the first production deployment of CoDET, the quality of contacts increased 3 times, while the target list shrank by a third.

Solution examples - visualization, smart data

Information about your customers and prospects is available to you almost as soon as it reaches the bank. You can react immediately to the current events of your companies through various communication channels. The types of information you want to monitor can be set up and changed individually by each user.

For planned outreach, you can choose among customers according to various criteria that combine company characteristics from both internal data and external information, or according to classification into different groups suitable for outreach.

You can choose a specific microsegment to reach in a specific campaign. This includes all its funding flows over different periods and according to different criteria.

You can also evaluate your customers based on their relationships with their business partners or suppliers. This allows you to get to know your potential clients.

You can check each client for up-to-date information. This includes various financial indicators for different periods, including indications of growth and decline.

You can also focus on specific types of information, such as real estate or fleet. And watch how it renews.

Case studies

Equa Bank clients were fully migrated to Raiffeisenbank in 12 hours

When Equa Bank was being mergedintoRaiffeisenbank in November 2022, we handled the migration of Equa Bank’s client data into Raiffeisenbank’s CRM system. We also ensured the client master data was propagated to the bank’s core systems.

hours instead of 3 weeks – shorter live migration thanks to 10 months of testing and agile development

700,000

subjects to migrate

450,000

people - each with 200 attributes, added to Raiffeisenbank’s client base after the acquisition of Equa Bank

Automatic categorization for 98.5% of card transactions

With millions of clients conducting millions of operations every day, the bank needed to automatically assign a unique category to every banking transaction (card...

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Just-in-time loan offers: a 10x higher conversion rate

Together with the bank, we used several years’ worth of transaction descriptions and a number of transactions of a specific type to identify a...

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An increase in impressions among the target group: a 10x bigger target group

Online advertisers want to target their campaigns accurately and reach the right audiences. Consequently, online media operators have turned to Adastra to help them...

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