Master Data Management
Keep key data under control and protect your business from costly mistakes. MDM will identify your data, cleanse it, consolidate it and provide a single version to all users.
Let's talkWhen to use Master Data Management
The data confusion
Do you have to search for client contact details in multiple systems? Troubleshooting problems caused by different coding of one product? Are your clients complaining that you are repeatedly contacting them with the same offer?
Data indetification
Focus on your key data and start an MDM initiative to help you identify key data, map its acquisition, processing and use within your organisation.
Adjustment of processes and ICT architecture
The result will be a set of process-level measures and proposals for modifying the ICT architecture. These measures will help you to have all the key data of the required quality in one place and at the required time, so that it is ready for use in your business processes.
How to implement Master Data Management
Have specific processes and methodologies in place to make it as easy as possible for the end user to use the new system and to learn how to properly and efficiently use the key data that the system manages.
Identification and analysis of key data
To introduce, process and implement an MDM solution successfully, crucial business data must be identified and evaluated from an operational quality point of view and its availability in business processes must be actively assessed.
Everything must be carried out in close cooperation with your business professionals who, being most familiar with the processes, can identify any weak points in acquisitions, processing and data usage and improve the experience from within.
Architecture revision
ICT architecture in organization develops and extends gradually, hand in hand with the ever-increasing business requirements involving the automation of data-related working processes. During its evolution many compromises are made, so it is highly advisable to evaluate which architecture is suitable for the given MDM solution implementation.
We do not hide from the truth and promise you a castle in Spain where every task can be accomplished. This is simply not realistic. We recommend the steps that must be in place from the start to achieve the solution that fulfills all your business requirements in an MDM solution.
Suitable solution proposal
We will propose an MDM solution implementation method based on the identification of key data and existing architecture mapping. This will tell you if you should implement a new system to manage key data, or, if your existing systems can be modified.
The rules for data quality will be defined to include the rules for cleaning and consolidating data, not to mention the rules for the metrics that monitor key data quality which will enable its evaluation over time. There is no deadline or time span regarding the improvement of data quality. It is an ongoing initiative that reacts to and reflects current user needs and the state of the managed data.
Case studies
Equa Bank clients were fully migrated to Raiffeisenbank in 12 hours
When Equa Bank was being mergedintoRaiffeisenbank in November 2022, we handled the migration of Equa Bank’s client data into Raiffeisenbank’s CRM system. We also ensured the client master data was propagated to the bank’s core systems.
Automatic categorization for 98.5% of card transactions
With millions of clients conducting millions of operations every day, the bank needed to automatically assign a unique category to every banking transaction (card...
Just-in-time loan offers: a 10x higher conversion rate
Together with the bank, we used several years’ worth of transaction descriptions and a number of transactions of a specific type to identify a...
An increase in impressions among the target group: a 10x bigger target group
Online advertisers want to target their campaigns accurately and reach the right audiences. Consequently, online media operators have turned to Adastra to help them...
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