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Albert Schandl (CIRAA): Companies do not yet calculate the carbon footprint of purchased materials and services, but this will change
08/15/2022
How do you get the customer's attention and offer them what they really need at the exact moment? Many marketers first develop campaigns and hope it finds their target group.
But thanks to Next Best Action, you can do it the other way around. Identify the wishes and needs of the customer and after that create a personalized customer journey. And most importantly: In real-time.
Let's get more loyal customers by giving them a better customer experience.
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