11 reasons why our customers choose FinReCo
02. 08. 2021
Reading time: 2 minutes
No doubt you’ve experienced the following situation. You call IT because your users, potential or current customers, are unable to complete an activity they began on your website – making a purchase, completing a form, making a payment, registering for an event, etc. It’s been a few days now and your conversion rates are at risk – not to mention your department’s KPIs.
You get a response from IT like: “We're looking into it and if we find something interesting we’ll get back to you.” It won’t be today.
What’s more, have you ever considered how long it takes before someone:
Hours? Days? But shouldn’t this happen in real time?
With Dynatrace Business Analytics you can avoid these four “demons” that prolong your IT department's response to the needs of your company’s other business units.
With Dynatrace Business Analytics you know in real time when the key performance indicators (KPIs) of your business – such as conversions, bids, payments, registrations, purchases, etc. – take a turn for the worse. You know how these KPIs are impacted by user experience, application performance, errors, and new software versions or functionality. You have a reliable perspective on tracked metrics – including the names of pages and customer segments. And you can even use Davis, the Dynatrace engine that incorporates artificial intelligence components, to get notified of any anomalies and identify the main causes.
To learn more about Dynatrace Business Analytics, check out the article this one was based on, by Gary Kaiser of Dynatrace. This article includes a video (7 minutes) with practical examples of how to “Integrate IT metrics with your company’s business KPIs.”
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