Campaign Management Fundamentals

Adastra Academy

You will learn how to prepare, implement and evaluate campaigns. Everything you need to know about campaigns before you prepare them.

What you will learn?

To prepare your campaign:

  • Identification of relevant data for campaign implementation - use of data from data warehouse, CRM, big data lake and/or other external sources and databases.
  • Preparation of attributes for target group selection and target group definition.
  • Set up control groups and optimization rules.
  • Specification of communication scenario and selection of suitable communication channel and/or determination of a multi-channel mix.

Campaign implementation:

  • Materialization and optimization of the target group.
  • Run a campaign according to a communication scenario.
  • Continuous campaign monitoring and adjustments to a running campaign.

Campaign evaluation:

  • Collection and preparation of data for campaign evaluation.
  • Evaluation of campaign success against set criteria.

The training takes 1 day

Who is the training intended for?

  • Marketing professionals.
  • Data scientists, BI specialists, business analysts.
  • Data architects, IT / IS architects, enterprise architects.
  • Data stewards, data controllers.
  • Data Quality managers and specialists.
  • IT / IS project managers.
  • IT and IS managers of companies with a large amount of data.

The price includes:

  • Training materials
  • Certificate of course completion

EUR per person (without VAT)

Katarína Remiarová will guide you through the training.

Katarína Remiarová


I want to be informed about upcoming training dates

Thank you

We will contact you as soon as possible.

Petronela Schniererová

HR & Marketing Manager