Pavel Císař (Plzeňský Prazdroj): We spent almost a year just figuring out what we wanted to do with the data. Without this phase, it would have been useless to us
11. 03. 2022
"We need to use not only data but also common sense. Not everything we measure is telling because there are many influences around us, so we started tracking them as well," says Pavel Císař from Plzeňský Prazdroj.