Customer insight and marketing / Adastra

Deep customer insight helps organizations to create value via offers and solutions tailored to customers needs.

We help organizations to outperform competition via building customer insight and innovative sales and marketing approach.

How We Help Clients to Better Understand Their Customers

Customer Acquisition & Lead Management

Marketing is becoming more expensive, customers are becoming less loyal on established brands. So companies need to get smarter in their acquisition. There are 2 basic areas: lowering the cost of acquiring new customers and leveraging the loyal ones.

Customer Insight

We can help you to find the most important as well as original and differentiating insights about your portfolio, which will then lead you to actions to support new customer acquisition as well as nurture the relationship with your current ones.

Customer Value Management

We help organizations to effectively work with customer lifetime value via set-up or optimization of Customer Value Management processes or the fine tuning of PtB and other statistical models.

Omnichannel Campaigns

Instead of thinking separately of call centers, branches, or digital channels, they all need to be part of one communication flow following a common goal.

Retention and churn management

An effective churn management process is a good tool to increase overall company profitability. To achieve this goal, however, you need to understand the value of your customer, as well as properly set-up the churn costs.

Sucess stories

Raiffeisenbank

Raiffeisen Bank International makes the Marketing Automation Strategy Come True with Adastra's Help

Adastra consultants helped with the project preparation phase and with the project delivery of Omnichannel Campaigning Tool, Customer Data Analytics Foundation and Real-Time Data Processing Infrastructure.

Mastercard

Mastercard uses Adastra’s solution to address clients registered for the Priceless Specials program

Mastercard independently implements and manages campaigns for the Priceless Specials loyalty program using Adastra’s Campaign Management.

České dráhy

Czech Railways (CD) communicates with 600,000 customers using Adastra Campaign Management

Czech Railways has decided to step away from the blanket distribution of untargeted campaigns to a large number of customers, and has chosen instead to take a targeted approach using customer segmentation.

ČSOB Pojišťovna

Adastra´s ACM solution implemented as a support tool for automation and more efficient campaign management at ČSOB Pojišťovna

The target was automation and an increase in campaign management effectiveness and subsequent evaluations, including the option to increase the number of running campaigns.

Do not miss

podcast

Dominik Janík (CITYA): We are the most significant innovator in public transport in 100 years. Our smart solution offers comfortable travel for people in the region and savings for municipalities

03/09/2023

A new way of public transport in suburban regions, where today buses run only twice a day, is being implemented by start-up CITYA. "Through a combination of technology and better planning, closed region, virtual stops and our algorithm that uses artificia

article

The 4 Steps Necessary to an ESG Report, Thanks to Which The Value of Your Internal IT Will Skyrocket

03/06/2023

The task seems clear. From the year 2025, certain companies will have to submit non-financial reports monitoring their (un)sustainable behavior. This reporting will not just serve banks, investors, customers, but, above all, should provide added value for

article

Meet our Team: Matej, IT technical consultant

02/27/2023

Today, the spotlight of our popular “Meet our team” series will shine on Matej. An IT technical consultant, Matej talks about his background, values and the reasons he remains excited about making a positive impact in his role.

podcast

Michal Řezníček (Direct pojišťovna): We talk to clients live when they're in trouble. Everything else we digitize

02/24/2023

What makes sense to digitise in the insurance industry? "I think practically everything where you don't necessarily need human contact. We're here to help people in trouble, which is usually an insurance claim of some kind. Here, I would like the client t

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Customer Insight & Marketing