Convert leads into orders and sell many times more. Plus, thanks to unified Lead Management, you can cut campaign lead generation down to a tenth.
Let's talkThese are the main objectives of unified lead management, which Adastra has been helping companies implement across the whole of Europe for more than 15 years.
Omnichannel marketing connects online and offline strategies. It’s about communicating with existing clients in a unified way across multiple channels to ensure a consistent customer experience.
Companies can leverage it to maximize the use of multiple sales and communication channels in parallel, most often with the goal of improving both the customer and user experience.
Lead management software helps organizations qualify inbound leads for prospective customers, analyze them and take care of them so that they can be converted into new business opportunities.
In a typical sales process, leads from different channels enter the lead management system and sales-ready prospects are converted into customers.
of experience
reduction of campaign time
While omnichannel communication addresses the customer through various, interconnected channels, multichannel communication establishes contact with the client through each individual channel separately.
Presuppose the ability to communicate with potential customers on different platforms individually. Thus, they focus on the distinct parts of omnichannel marketing.
On the other hand, focuses on customer behavior as one complex and consistent experience that takes place across multiple channels simultaneously.
Adastra not only designs unified lead management from a business perspective but, thanks to its technologies, is also able to cover the complete implementation.
Adastra has been helping companies across Europe with unified lead management for more than 15 years.
We work with the client’s existing technical environment, which we can navigate well.
A lead is contact information (e.g., e-mail, phone number…) that we enrich with a set of further information and events with the goal of creating a targeted offer to address a new or existing customer.
Reaching out with an offer takes place through assisted channels (e.g., call centers, shops, salespeople…) or digital channels (online, applications, e-mails, etc.).
An integral part of the communication is information about the offer and a call to action that corresponds to the specific communication channel.
The lead is then processed through assisted channels and automatically connected to orders. All the information gathered during the lead lifecycle is recorded in real time and in a unified reporting environment.
The lead lifecycle is, essentially, the entire process in which leads are evaluated, segmented, qualified, and distributed to your sales team. This process starts the moment a prospective customer engages with your website, and continues to the moment they become a sales-ready opportunity.
O2 Czech Republic needed a unified lead management system to serve as a targeted communication platform that would effectively connect a group of leads across multiple channels (call centres, sales, direct sales, salespeople, online communication and applications) and automatically enrich them with available information.
They also addressed the elimination of duplicate leads and early detection and elimination of potential fraud to keep O2 customers safe.
Thanks to the solution implemented by Adastra, all important leads are now processed omni-channel. All information gathered during the lead lifecycle is available in real-time and in a unified reporting environment, streamlining time for campaign preparation, execution and evaluation.
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