Retail & eCommerce

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There is no boundary between online and offline shopping – it does not matter whether your customers buy something in a store, in an e-shop, or while reading an article about fashion or cooking. Keep up with them. We will help you track the data and reach customers with the right products in a way they expect.

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Plzeňský Prazdroj, a.s.

A comprehensive suite of services and solutions for telco to ease the transition into the digital era

With its unique combination of skills and competencies, Adastra covers the full breadth of digital transformation.

  1. Hands-on practical experience.
  2. A combination of business and IT experts provide a strategy where technical solutions go hand in hand with business objectives.
  3. An end-to-end partner for your digital transformation: From strategy to implementation and support, we are your partner for your journey to digital transformation.



millions end users
of one of our apps


digital transformation projects


countries in which we have run digital projects


years of experience in facilitating digital transformation

Digital transformation projects deliver concrete results. Get inspired

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for automatic load optimization


questions answered by a well-trained bot


increase in operating profit


reducing paper consumption across the company

Solutions for sales and marketing

Case studies

IKEA: 7 stores in 3 Central European countries covered by new data warehouse



months to implement the solution - from design to the web customer portal

The data warehouse project was linked to the customer data quality project. The new DWH collects and centralizes data from 4 IKEA stores in the Czech Republic, 2 in Hungary, and 1 store in Slovakia. The solution runs in the cloud accessible via VPN, i.e., secure, and is provided to the customer as a service.

The entire project - from the design of the data warehouse to the creation of the web-based customer portal - took just 7 months.

Škoda Auto: Calculating the right pallet combination takes just 30 seconds



thousand Eur savings secured by OPTIKON solution


containers per year may not have been dispatched

From the logistics center in Mladá Boleslav, containers loaded with pallets of parts for car assembly abroad are shipped daily. However, finding new loading combinations was becoming increasingly difficult. By deploying optimization algorithms wrapped in OPTIKON and digitizing the loading planning process, we achieved the following together:

  • €840,000 in savings in the first year of use,
  • a reduction in dispatches of 300 containers in the first year of service,
  • reducing the time taken to select the right pallet combination to 30 seconds,
  • saving 162 tonnes of CO2 emissions,
  • facilitating the training process for new staff,
  • the possibility of detecting systemic packaging errors.

ŠKODA AUTO wants to offer the OPTIKON system to other brands within the Group so that they can also benefit from the advantages of artificial intelligence.

Plzeňský Prazdroj: Goods in stores are placed exactly where the customer expects them



unique measuring devices from Adastra


stores that map the customer experience in detail

Good beer must not only be brewed well but also offered to customers in appropriate ways according to their preferences. Therefore, Plzeňský Prazdroj was looking for a technological solution to continuously measure customer behavior in stores and interest in the brand's goods on display.

For this project, the company approached Adastru, which developed a unique solution for the domestic market that uses smart sensors and smart scales placed on pallets, racks, and refrigerators. The system allows for monitoring in different parts of the store where customers most often take goods from or are not interested in them. In cooperation with the retailers, Prazdroj can optimize the offer and placement of goods on the sales floor, which is also beneficial for the store. The benefit for the customer is that they will find their product exactly where they expect it and in the form they prefer.

Read the full case study.

MONETA: Complete integration of data from Wüstenrot systems into the MONETA data warehouse in 6 months



Adastra has been a partner of MONETA Money bank for 15 years


months to integrate customer, product and other necessary data into the new data platform

MONETA Money bank has relied on Adastra for more than 15 years. Adastra was at the birth of its data platform, developed in cooperation with the bank, and knew it to the smallest detail. This is also why MONETA turned to her to take on the role of data integrator to consolidate regulatory reporting to the CNB.

During the first six months of the project, Adastra integrated customer, product, and other necessary data from Wüstenrot's enterprise systems into the new owner's data platform. It began generating consolidated reports for the MONETA Stavební spořitelna and MONETA Money Bank entities on top of the newly created, consolidated database. MONETA's regulatory reporting delivered the first close report for the CNB in cooperation with Adastra in 10 months.

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Thank you

We will contact you as soon as possible.

Jiří Balcárek

Telco&Retail Division Director