Telco & Media

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At Adastra, we know that the future of telecommunications lies in data. Let us help you make the most of it. Become a data-driven company. Maximize profit, minimize risk. Be efficient.

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A comprehensive suite of services and solutions for telco to ease the transition into the digital era

With its unique combination of skills and competencies, Adastra covers the full breadth of digital transformation.

  1. Hands-on practical experience.
  2. A combination of business and IT experts provide a strategy where technical solutions go hand in hand with business objectives.
  3. An end-to-end partner for your digital transformation: From strategy to implementation and support, we are your partner for your journey to digital transformation.



millions end users
of one of our apps


digital transformation projects


countries in which we have run digital projects


years of experience in facilitating digital transformation

Digital transformation projects deliver concrete results. Get inspired

5 mins

instead of hours for customer onboarding


increase of ARPU in the monthly fee


incoming customer requests resolved automatically


increase in operating profit


reduced paper use across the company


reduction of fraud levels

Solutions for sales and marketing
Solutions for IT

Case studies

Mobile operator: Fraud reduced by 30% thanks to AI fraud detection




fraud decrease

1 year


A large Czech mobile service provider, even though it had implemented a rules-based system and authentication of new customers, suffered from subscription fraud and tried to curb it.

  • They applied our fraud detection framework using machine learning to improve risk management and strengthen the fraud prevention process using AI.
  • We completed a comprehensive journey from ideation and proof of concept to deploying a fraud prevention process with ML, preventing approximately 30% of fraud.
  • This ensured ROI within the first year.

T-Mobile: 100% accurate detection of store visitors




accurate detection of the number of store visitors

T-Mobile wanted to offer customers a great shopping experience built on experience and hard data about their behavior.

Adastra leveraged IoT for people counting, face detection, product interest and other analytics. Data is gathered using sensors, facial recognition and mobile motion monitoring.

T-Mobile has real data about visitors and their demographics and analysis of customer interest in products and sales correlated with marketing campaigns.

T-Mobile: Improved contract renewal success rates by managing customer value



ARPU fixed in monthly fee

T-Mobile has made it a goal to reduce attrition during time extensions and migrations. Segmentation should enable the creation of strategies to communicate effectively and maintain/increase profitability.

Adastra has created an individual offer for each client consisting of a basic tariff, a discount and a non-public offer. We also introduced a value-based index as an immediate indicator of the long-term impact on gross margin. In this way, we improved renewal success rates, discounted tariffs had a neutral impact on gross margin and a 10% increase in ARPU fixed in the monthly fee.


Vodafone: Migration of temporary reporting in 10 months



months to complete the migration


attributes of physical reports analyzed

Vodafone wanted to migrate the commission performance reports to the new EDW with a complete project that included the definition and set of new processes, new data flows and the implementation of new technology. Adastra carried out the following actions: analysis, implementation of data-maps for commission related data. The solution was delivered as a bespoke set of spreadsheets and procedures.

And the result? Vodafone's reporting runs without a hitch. The waterfall project turned semi-agile due to the high level of change at the business strategy level.

Adastra DWH-IN-THE-BOX: Complete financial data warehouse and reporting delivered within three months



It took only 3 months to deliver the complete solution


faster data upload

We developed a financial data warehouse and reporting platform for a leading investment and debt recovery company. The ADASTRA DWH-IN-THE-BOX solution fulfills common business requirements in a set of standardized and customized technologies. 

The result was faster time to market, enthusiastic finance users, quality, reliability, automation. 

The client also appreciated all the necessary components in one place (BWF, ETL, DWH, OLAP, Reporting). 

Dynatrace platform: up to 90% faster problem identification and resolution


90 %

faster problem identification and resolution

We provide application monitoring for clients from banks, insurance companies, telcos and e-commerce. 

We have implemented Dynatrace for them - a platform that offers end-to-end insight into critical applications and digital user experience. With AI, it enables quick and easy decisions on actions taken. According to Gartner, the Dynatrace platform is a leader in its field. 

  • Automated problem detection (end of war room solutions) 
  • Problem capture during development and testing (CI/CD trigger) 
  • Visibility of business impact 
  • Quickly explain the root cause of a problem 
  • Clear notifications and automatic self-solving of problems

Zonky: 80% of incoming messages resolved automatically


10 FTE



messages resolved automatically

The European peer-to-peer lending platform wanted to reduce the burden on customer support staff.

Adastra trained a natural language processing model to identify useful information and define templates for automated responses to incoming emails.

More than 80% of incoming messages were correctly classified from the first day the solution was deployed.

Internet provider: new data platform processes dozens of billions of records per day



of billions of records processed per day

One of the main Internet providers in the Czech Republic wanted to find a solution for storing large amounts of metadata about network traffic with a strong emphasis on smooth operation and high availability of the new solution. Adastra designed and delivered a purely generic data platform that provides excellent computing performance and whose disk capacity can be easily expanded according to the client's future needs.

The result is a big data platform with maximum performance, versatility, 24/7 support and reporting.

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Jiří Balcárek

Telco&Retail Division Director