Consent to the Processing of Personal Data

By checking of the box “I give consent to the processing of personal data and to commercial communication” I hereby grant consent to the processing of my personal data to the controller, company ADASTRA, s.r.o., with its registered office at Benešovská 8, 10100 Praha 10, ID no.: 26202981, registered with the companies register maintained by the Municipal Court in Prague, file no. C 79377 (hereinafter only the “Controller”), in accordance with the provision of Article 6 para. 1 letter a) of the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (hereinafter the “GDPR regulation”), in the following scope and under listed conditions. At the same time, I hereby grant consent to use the details of my electronic contact for the purposes of commercial communication, in accordance with the provision of Section 7 para. 2 of Act No. 480/2004 Coll., on certain Information Society Services and on Amendments to some Acts. Personal data protection.

Processed categories of personal data:

  • name and surname, e-mail address, telephone number, business name, job, address, Adastra web browsing analytics

Processed special categories of personal data:

  • none

The purpose for personal data processing:

  • marketing activities, business development, commercial communication inclusive of personalized offers

Duration of the personal data processing:

  • for the time necessary to reach the purpose of processing

Your rights according to the GDPR regulation:

  • to withdraw consent
  • to request information about what personal data are processed by the Controller and to request copies of such personal data
  • to request access to and rectification of personal data or restriction of processing
  • to request erasure of personal data
  • right to data portability
  • to lodge a complaint with a supervisory authority (The Office for Personal Data Protection)

Provision of personal data is voluntary. The consent may be withdrawn at any time, for example by sending an email message to the address

Case studies

Plzeňský Prazdroj: Which pallet, stand, or refrigerator sells the most?

  • Achieving an increase in sales on the saturated Czech beer market is an extremely difficult and costly task.
  • After three years of measuring sales from individual POS displays, Plzeňský Prazdroj have declared an end to emotional decision-making and taught the entire company to trust data.  
  • Plzeňský Prazdroj has implemented smart shelves and smart scales from Adastra in 70 stores across the Czech Republic and Slovakia. They track everything that influences customers’ buying behavior.  

unique measuring devices in 70 stores across CR and SR

increased sales with optimal pallet placement

pallets can be more efficient than stands

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National Bank of Slovakia Embarks on a Transformative Data Journey

We are thrilled to partner up with Národná banka Slovenska on their mission to become a data-driven organization that can rely on its data....

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Equa Bank clients were fully migrated to Raiffeisenbank in 12 hours

When Equa Bank was being merged into Raiffeisenbank in November 2022, we handled the migration of Equa Bank’s client data into Raiffeisenbank’s CRM system....

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Adastra becomes a strategic partner of Škoda Auto University. Its specialists will teach data management, data science, and artificial intelligence courses

Adastra becomes a long-term strategic partner of Škoda Auto University. Its experts will be involved in teaching data management, data science, and artificial intelligence...

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Effective and Secure Internal Data Handling with Generative AI? Blindspot Solutions Introduces the AskYourData Application

Generative Artificial Intelligence as a corporate virtual assistant utilizing ChatGPT and trained on internal data. Blindspot Solutions, a part of the Adastra Group, is...

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Meet our team: Martin, DWH/BI Developer

Today we are excited to introduce you to Martin, our DWH/BI Developer. A keen hiker and mountain lover, Martin shares his take on the...

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