Privacy Policy

The ADASTRA GROUP and the company ADASTRA, s.r.o., which is the administrator of the website, considers the protection and confidentiality of your personal data to be of high importance.

Your personal data are processed and used in accordance with both Czech legislation (Act no. 110/2019 Coll., on personal data processing) and legislation of the European Union (Regulation (EU) 2016/679 of the European Parliament and of the Council).

Personal data controller

The controller of personal data within the meaning of national and European legislation is:

ADASTRA, s.r.o. with its registered office at Benešovská 1926/8, Praha 10, 10100, contact address: Mississippi House, Karolinská 654/3, 186 00 Praha 8 – Karlín, Czech Republic, company ID: 26202981, VAT no.: CZ26202981 (hereinafter only the “Adastra”)

If you have any questions regarding the processing and protection of your personal data, you can contact us by e-mail at:

What personal data we process and why?

Sometimes we may request your personal data to provide you with relevant information, respond to your requests or enhance the content of our website. Personal data means any data or piece of information that can be used to identify a particular person. Following categories of personal data are processed by us:

    • name and surname
    • e-mail address
    • telephone number
    • home address
    • Adastra web browsing analytics
    • eventually other data (e.g. IP address)

Adastra processes personal data about data subjects for the following purposes:

    • to contact you – name, surname, address, e-mail or telephone number may be processed as a part of communication with you.
    • to be able to create new content accordingly – personal data may be processed to create relevant web content and for clear website navigation. This information includes browsed websites or data provided via forms.
    • to be able to respond to user questionnaires and requests for information – this includes registration for content downloads, newsletters, and specific requests for additional information.
    • to be able to answer to your inquiries better – Adastra will forward contact information to relevant Adastra dealers or other company representatives to prepare information related to your requests.

If you fill out our web form and voluntarily provide consent, we will send you business communication with offers of our services and information about our products, so we can always inform you about our actual and best technical solutions. Your personal data will be processed for the purpose of marketing activities and business communication.

All the aforementioned personal data which are generated from our mutual communication and interaction are governed by the internal system of personal data protection according to the applicable legislation. To the maximum extent possible we manage access to personal data, technical measures for their protection and their lifetime.

The time we process your personal data

We process and store the personal data as long as necessary to fulfil the purpose of processing, and for as long as we are obliged to keep the data pursuant to generally binding legislation.

The personal data that we received based on your voluntarily given consent for processing for the purpose of business communication, we process until the withdrawal of your consent. After the withdrawal we will delete your personal data in a demonstrable manner, unless keeping of such personal data is necessary to meet our statutory obligations.

Your rights

Your natural right is to receive information about your personal data that we process about you. Likewise, you have the right to rectify or block incorrect or outdated data, the right to restrict processing and the right to object to processing. In certain cases, you have the right to deletion. Moreover, we are obliged to transfer your personal data to the controller/processor of your choice.

If you granted us with consent to process your personal data for the purpose of business communication or sending of potential employment offers, you have the possibility to withdraw such consent at any time. Just contact us at

You can also use this contact if you need to ask any question regarding the processing of your personal data.

If you believe that we do not treat your data adequately and in accordance with the applicable law, you may lodge a complaint with the supervisory authority (The Office for Personal Data Protection).

Voluntary consent

The granting of consent to the processing of personal data is entirely voluntary and does not make any other fulfilment from Adastra.

Personal data portability

All personal data collected we use only for our company’s internal objectives, protect them against misuse and do not disclose them to third parties without prior notice or consent.

The exceptions are the ADASTRA GROUP entities (, external companies that provide us with supportive services and state authorities. We may or have to provide these entities with your personal data (in minimum extent) for example when:

    • investigations of unlawful use of our services or court proceedings are taking place – the personal data may be transferred to investigation authorities.
    • managing of our internal information systems and applications.

For every such service provider we contractually require (except for public authorities) to process personal data in accordance with personal data protection terms and applicable legislation.

Personal data breach

Through internal regulations we have implemented all reasonable measures necessary to maintain appropriate level of security to secure ongoing confidentiality, availability and resilience of processing systems and services and the ability to restore the availability and access to personal data in the event of technical incident.

In the event of personal data breach, we will take all necessary steps to maintain remedy without any further delay and we will notify the personal data breach to supervisory the authority (The Office for Personal Data Protection), unless the personal data breach is unlikely to result in a risk to your rights as a data subject. At the same time, we will properly document every personal data breach and measures taken, in order to facilitate a possible control by the supervisory authority.

Web analytics tools

Statistical data

When you use our website, we collect statistics about your activity, which we use to improve our services.


We use Bloomreach in order to evaluate website visitor behavior, personalization, e-mail and push campaigns.

Google Analytics

The service that allows our site to be analyzed. It’s from Google Inc. (“Google”). The information generated by the use of our site is transmitted to Google’s servers where it is subsequently stored. Google uses this information to analyze user behavior on our site and then provides this analysis to us.

Sklik, Google Ads

These services are marketing tools that allow us to offer our services to new or existing customers. They are provided by Google or Seznam. They use cookies to make the service work properly.


Smartlook is a cloud-based application that records the movement of visitors at web pages, helping to detect errors and edit pages for a better user experience.



List of cookies used on

Case studies

Plzeňský Prazdroj: Which pallet, stand, or refrigerator sells the most?

  • Achieving an increase in sales on the saturated Czech beer market is an extremely difficult and costly task.
  • After three years of measuring sales from individual POS displays, Plzeňský Prazdroj have declared an end to emotional decision-making and taught the entire company to trust data.  
  • Plzeňský Prazdroj has implemented smart shelves and smart scales from Adastra in 70 stores across the Czech Republic and Slovakia. They track everything that influences customers’ buying behavior.  

unique measuring devices in 70 stores across CR and SR

increased sales with optimal pallet placement

pallets can be more efficient than stands

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