Smart Prioritization Engine
Processes the client data automatically and suggest the most suitable offer in milliseconds.
Smart Prioritization Engine, the real-time decisioning and prioritization solution brings a missing piece of campaigns and offers optimization on the customer level.
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Real-time decisioning for Customer Value Optimization
Bringing the highest business value
Enhance your campaign management solution with Smart Prioritization Engine. It offers a product, service or care that has the highest propensity of materialization and brings the highest business value for the company.
It offers real-time calculations, cross channel integration, creating highly converting inbound campaigns.
Creating highly relevant offers in milliseconds
Smart Prioritization Engine triages the customers according to three different criteria – sales potential, needs fulfillment level and life situation.
Segmentation finds out sleeping dogs, upsellable customers, determines if there is an unmet need and also evaluates life situation severity. Next, you define your actions in a simple Action repository and set the eligibility conditions.
The Smart Prioritization Engine returns the most suitable offers for this client within a few milliseconds.
Benefits for your business
Decrease marketing costs
Increase response rate and customer engagement
Increase revenues
Why Adastra?
Partnering with Customer Experience and Marketing Automation for 15 plus years.
Enterprise Marketing Automation implementations
AI & Machine Learning solutions
Analytical & Targeting Datamarts and Big Data Lakes
.
Campaign and Lifecycle Roadmaps
Web personalization & online lead capturing
Microtargeting & lifecycle campaign management
Start using Smart Prioritization Engine
easily and intuitively
The real-time decisioning and prioritization solution brings a missing piece of campaigns and offers optimization on the customer level.
Real-time
Real-time calculation and execution availability.
Propensity score
Propensity models as a key for priority calculation.
Business priority
Economic goals as a basic prioritization source.
Sales arguments
Transparent targeting have a positive impact on customer experience.
Technological flexibility
Standard and digital channels readiness with provisioning availability.
AI
Self-learning mechanisms for campaign optimization.
Product Overview
Offer configuration
for setup action, segmentations is created in Bloomreach engagement which are necessary for eligibility evaluation and setup action attributes in the Action repository.
Channel enquiry
during login to the app, the app is sending a get request in real-time and it doesn‘t matter whether it is an asynchronous or synchronous request.
Offer prioritization
after get a request from the channel, SPE starts with actions calculation in real-time. SPE evaluates business ability, propensity, scoring, and final arbitration. In this phase of calculation SPE will complete actions with personalization data. The response includes all eligible actions for the client.
Offer response
channel can send different responses to SPE such as accept, reject, postpone, application request, depends on the channel and action setup.
Offer display
channel receives response from SPE and displays the actions.
Priority calculation logic
How does the "business" magic works
Client Case-Study
Leading mobile provider sells products and services with one-click activation
One of the leading mobile providers in Europe wanted to provide their customers entering to any inbound channel the best offer in real-time and one-click activation offered products or services via one centralized tool. This telco mobile provider didn’t have any tool which could calculate, arbitrate or prioritized offers in real-time. Also the possibility to provide one-click activation was dependent on development of each channel.
With Smart Prioritization Engine, this telco company can provide their customers the best offers in real-time, not only in inbound but also in outbound channels. Each of these channels can use one-click activation without any complex development on channels side. After implementation of Smart Prioritization Engine, the company immediately started to sell their specific products and services via one-click activation in online channels, which wasn’t possible before.
Case studies
Equa Bank clients were fully migrated to Raiffeisenbank in 12 hours
When Equa Bank was being mergedintoRaiffeisenbank in November 2022, we handled the migration of Equa Bank’s client data into Raiffeisenbank’s CRM system. We also ensured the client master data was propagated to the bank’s core systems.
Automatic categorization for 98.5% of card transactions
With millions of clients conducting millions of operations every day, the bank needed to automatically assign a unique category to every banking transaction (card...
Just-in-time loan offers: a 10x higher conversion rate
Together with the bank, we used several years’ worth of transaction descriptions and a number of transactions of a specific type to identify a...
An increase in impressions among the target group: a 10x bigger target group
Online advertisers want to target their campaigns accurately and reach the right audiences. Consequently, online media operators have turned to Adastra to help them...
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