A lead is contact information (e.g., e-mail, phone number…) that we enrich with a set of further information and events with the goal of creating a targeted offer to address a new or existing customer.
Reaching out with an offer takes place through assisted channels (e.g., call centers, shops, salespeople…) or digital channels (online, applications, e-mails, etc.).
An integral part of the communication is information about the offer and a call to action that corresponds to the specific communication channel.
The lead is then processed through assisted channels and automatically connected to orders. All the information gathered during the lead lifecycle is recorded in real time and in a unified reporting environment.